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In #journalism and #media, year-end stories help fill time and space when there tends to be less news and writers and editors need some time off. Yet year-enders typically fails to deliver, because expectations on originality and quality are lowered.

I offer specific strategies and tips to help #writers, editors and publishers do better. It starts with advice I give on any story idea:

"Never write what people might expect. Write what they could not anticipate."

https://writersguide.substack.com/p/how-to-write-successful-year-end