Dave Earley<p>It's news website rankings day! The figures for Australia's top news websites in July are out, so… who is up, who is down, and is anyone down and out (of the Top 20)?</p><p>The first thing you'll see is a lot of green growth! Where in the June rankings all but one (1) of the Top 20 were shaded red – prompting frankly unnecessary angst and doomsaying – in July two-thirds of publishers saw growth, with just two of the Top 10 here experiencing a month-on-month drop in audience.</p><p>ABC took No1, newscomau 2nd, and Guardian Australia had the 5th biggest audience in Australia 💪 ahead of DailyMail (!) and SMH.</p><p>Massive thanks to the 7.4 MILLION Australians who read Guardian Australia in July 🙏 </p><p>Where most other publishers saw some growth in July, DailyMail lost another 611k readers (on top of their -246k readers in June) and dropped two rankings from 4th to 6th. That saw 7News and Guardian Australia rise one spot each. The Age had a huge month, adding 780k readers and jumping two spots to take 9th in the Top 10. </p><p>7News added a remarkable 1m readers in July to go to 8.5m readers. Worth noting that, after losing -576k readers in May and another -565k readers in June, this was essentially a return to where they'd been in April.</p><p>I wouldn't be surprised if a decent amount of The Age audience uplift came from Apple News. Their coverage of the Victoria childcare abuse case and the Erin Patterson trial got a LOT of play in Apple News Top Stories through the month. </p><p>What else? BBC News lost 453k readers but only dropped one ranking, out of the Top10 to 11th. Courier Mail had a strong month, rising 5 spots to 15 from 20th. But SkyNewsOz dropped to 19th and The Nightly dropped back out of the Top20. </p><p><a href="https://aus.social/tags/audience" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>audience</span></a> <a href="https://aus.social/tags/media" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>media</span></a> <a href="https://aus.social/tags/audiencedevelopment" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>audiencedevelopment</span></a> <a href="https://aus.social/tags/audienceengagement" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>audienceengagement</span></a> <a href="https://aus.social/tags/audiencegrowth" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>audiencegrowth</span></a> <a href="https://aus.social/tags/seo" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>seo</span></a> <a href="https://aus.social/tags/search" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>search</span></a> <a href="https://aus.social/tags/newsproduct" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>newsproduct</span></a> <a href="https://aus.social/tags/product" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>product</span></a> <a href="https://aus.social/tags/engagement" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>engagement</span></a></p>
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OMGItzLo<p>Content is Currency—So Why You Posting Like You Broke?</p><p><p>Content is valuable; neglecting its quality is akin to wasting money. To enhance your posts, focus on 3-5 brand themes, apply the 80/20 rule for content value, batch create your posts, share personal stories, and always include a clear call to action. Treat your content with care to maximize its impact.</p></p><p><a href="https://omgitzlo.com/2025/06/20/content-marketing-strategy-gameplan/" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">omgitzlo.com/2025/06/20/conten</span><span class="invisible">t-marketing-strategy-gameplan/</span></a></p>
SkyPilot – Your Bluesky Growth Engine<p><a class="hashtag" href="https://bsky.app/search?q=%23bluesky" rel="nofollow noopener noreferrer" target="_blank">#Bluesky</a> Tip: Experiment with post formats. Try short punchy text, images, threads, or makeshift polls. Track what gets engagement and double down on what works.
<a class="hashtag" href="https://bsky.app/search?q=%23dataanalytics" rel="nofollow noopener noreferrer" target="_blank">#dataanalytics</a> <a class="hashtag" href="https://bsky.app/search?q=%23blueskytips" rel="nofollow noopener noreferrer" target="_blank">#BlueskyTips</a> <a class="hashtag" href="https://bsky.app/search?q=%23audiencegrowth" rel="nofollow noopener noreferrer" target="_blank">#audiencegrowth</a> <a class="hashtag" href="https://bsky.app/search?q=%23socialstrategy" rel="nofollow noopener noreferrer" target="_blank">#socialstrategy</a></p>
Dave Earley<p>Australia's Top 20 news website rankings for February are out this morning. Big thanks to the 7.5 million Australians who read Guardian Australia last month 🙌</p><p>ABC News held No1 with 12.4m readers, with newscomau 2nd with 12.2m</p><p>GdnAus dropped -430k readers, but still held 6th spot 652k readers clear of SMH on 6.88m. Despite a small audience drop, Age overtook BBC to jump into Top 10. Keep in mind the month was 3 days (-10%) shorter as well!</p><p>Elsewhere in the Top20, The Australian jumped two spots in the table to 12th, overtaking NYTimes, while Forbes dropped 5 spots to 18th and SkyNewsOz was down two spots to 17th.</p><p>NIH weirdly reappears at 13th with a huge 810k readers added in Feb, but maybe the big news is The Nightly making their first ever appearance in the Top 20. </p><p>CourierMail are also back in Top20 for the first time since Oct last year, with DailyTele & Fox Sports dropping out</p><p>I might add that I am particularly pleased to see Guardian Australia's attention time (average minutes per person) up at 20mins here, which is the highest it's been since Oct/Nov last year, but would put us at 4th if you sorted the Top20 on that measure.</p><p>Link to January's Top20 rankings in the comments.</p><p><a href="https://aus.social/tags/audience" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>audience</span></a> <a href="https://aus.social/tags/journalism" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>journalism</span></a> <a href="https://aus.social/tags/media" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>media</span></a> <a href="https://aus.social/tags/newspapers" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>newspapers</span></a> <a href="https://aus.social/tags/journalists" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>journalists</span></a> <a href="https://aus.social/tags/digitalmedia" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>digitalmedia</span></a> <a href="https://aus.social/tags/audiencedevelopment" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>audiencedevelopment</span></a> <a href="https://aus.social/tags/audienceengagement" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>audienceengagement</span></a> <a href="https://aus.social/tags/audiencegrowth" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>audiencegrowth</span></a> <a href="https://aus.social/tags/seo" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>seo</span></a> <a href="https://aus.social/tags/newsproduct" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>newsproduct</span></a> <a href="https://aus.social/tags/auspol" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>auspol</span></a></p>
Dave<a href="https://pixelfed.social/discover/tags/BREAKING?src=hash" class="u-url hashtag" rel="nofollow noopener noreferrer" target="_blank">#BREAKING</a> NEWS: It's the Top 20 news website rankings in Australia for January! Massive thank you to the 7.96 MILLION Australians who read Guardian Australia last month 🙌👏<br>
<br>
ABC surged back to No1 with +731k readers to reach 12.48m, as newscomau dropped to No2 on 11.76m after losing -413k readers in the month. Guardian Australia added +651k readers to hold 6th 💪 with 7.96m, 1.25m readers ahead of SMH at No7, who dropped -266k readers in January. And only 200k readers behind 7News in 5th! That's normally about a 2m audience gap.<br>
<br>
DailyMail added +936k readers in January, on top of their +1.1m in December, to now be ranked No4, and up an astonishing 2m readers since they recorded 6.6m readers in November. That Nov measure had them 650k readers behind Guardian Australia and below us in the rankings at No7.<br>
<br>
Huge months for SBS and BBC, with both adding more than 800k users in January to take top10 spots at the expense of The Age and NY Times. All NewsCorp properties in the Top20 lost audience, with newscomau -413k, The Australian -279k, SkyNewsOz -169k, Herald Sun -222k and DailyTele -377k<br>
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<a href="https://pixelfed.social/discover/tags/audience?src=hash" class="u-url hashtag" rel="nofollow noopener noreferrer" target="_blank">#audience</a> <a href="https://pixelfed.social/discover/tags/journalism?src=hash" class="u-url hashtag" rel="nofollow noopener noreferrer" target="_blank">#journalism</a> <a href="https://pixelfed.social/discover/tags/media?src=hash" class="u-url hashtag" rel="nofollow noopener noreferrer" target="_blank">#media</a> <a href="https://pixelfed.social/discover/tags/newspapers?src=hash" class="u-url hashtag" rel="nofollow noopener noreferrer" target="_blank">#newspapers</a> <a href="https://pixelfed.social/discover/tags/journalists?src=hash" class="u-url hashtag" rel="nofollow noopener noreferrer" target="_blank">#journalists</a> <a href="https://pixelfed.social/discover/tags/digitalmedia?src=hash" class="u-url hashtag" rel="nofollow noopener noreferrer" target="_blank">#digitalmedia</a> <a href="https://pixelfed.social/discover/tags/audiencedevelopment?src=hash" class="u-url hashtag" rel="nofollow noopener noreferrer" target="_blank">#audiencedevelopment</a> <a href="https://pixelfed.social/discover/tags/audienceengagement?src=hash" class="u-url hashtag" rel="nofollow noopener noreferrer" target="_blank">#audienceengagement</a> <a href="https://pixelfed.social/discover/tags/audiencegrowth?src=hash" class="u-url hashtag" rel="nofollow noopener noreferrer" target="_blank">#audiencegrowth</a> <a href="https://pixelfed.social/discover/tags/seo?src=hash" class="u-url hashtag" rel="nofollow noopener noreferrer" target="_blank">#seo</a> <a href="https://pixelfed.social/discover/tags/newsproduct?src=hash" class="u-url hashtag" rel="nofollow noopener noreferrer" target="_blank">#newsproduct</a> <a href="https://pixelfed.social/discover/tags/auspol?src=hash" class="u-url hashtag" rel="nofollow noopener noreferrer" target="_blank">#auspol</a>
Dave Earley<p><a href="https://aus.social/tags/BREAKING" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>BREAKING</span></a> NEWS: It's the Top 20 news website rankings in Australia for January! Massive thank you to the 7.96 MILLION Australians who read Guardian Australia last month 🙌👏</p><p>ABC News surged back to No1 with +731k readers to reach 12.48m, as newscomau dropped to No2 on 11.76m after losing -413k readers in the month.</p><p>Guardian Australia added +651k readers to hold 6th 💪 with 7.96m, 1.25m readers ahead of SMH at No7, who dropped -266k readers in January. And only 200k readers behind 7News in 5th! That's normally about a 2m audience gap.</p><p>DailyMail added +936k readers in January, on top of their +1.1m in December, to now be ranked No4, and up an astonishing 2m readers since they recorded 6.6m readers in November. That Nov measure had them 650k readers behind Guardian Australia and below us in the rankings at No7.</p><p>Huge months for SBS News and BBC, with both adding more than 800k users in January to take top10 spots at the expense of The Age and NY Times. All NewsCorp properties in the Top20 lost audience, with newscomau -413k, The Australian -279k, SkyNewsOz -169k, Herald Sun -222k and DailyTele -377k</p><p>Link to December rankings post in the comments</p><p><a href="https://aus.social/tags/audience" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>audience</span></a> <a href="https://aus.social/tags/journalism" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>journalism</span></a> <a href="https://aus.social/tags/media" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>media</span></a> <a href="https://aus.social/tags/newspapers" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>newspapers</span></a> <a href="https://aus.social/tags/journalists" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>journalists</span></a> <a href="https://aus.social/tags/digitalmedia" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>digitalmedia</span></a> <a href="https://aus.social/tags/audiencedevelopment" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>audiencedevelopment</span></a> <a href="https://aus.social/tags/audienceengagement" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>audienceengagement</span></a> <a href="https://aus.social/tags/audiencegrowth" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>audiencegrowth</span></a> <a href="https://aus.social/tags/seo" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>seo</span></a> <a href="https://aus.social/tags/newsproduct" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>newsproduct</span></a> <a href="https://aus.social/tags/auspol" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>auspol</span></a></p>
Vocal Cat<p>Jealous is toxic as f*ck... and so is the algorithm.</p><p>Don’t fight it—tame it. VocalCat helps you analyze trends, master algorithms, and grow your audience.</p><p>📈 Your voice deserves the spotlight. Join at <a href="https://www.vocalcat.com" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="">vocalcat.com</span><span class="invisible"></span></a></p><p> <a href="https://mastodon.social/tags/socialmedia" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>socialmedia</span></a> <a href="https://mastodon.social/tags/algorithms" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>algorithms</span></a> <a href="https://mastodon.social/tags/audiencegrowth" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>audiencegrowth</span></a> <a href="https://mastodon.social/tags/analytics" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>analytics</span></a> <a href="https://mastodon.social/tags/assertive" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>assertive</span></a> <a href="https://mastodon.social/tags/informal" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>informal</span></a> <a href="https://mastodon.social/tags/motivational" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>motivational</span></a> <a href="https://mastodon.social/tags/direct" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>direct</span></a></p>
Vocal Cat<p>Creating and posting is just half the work to grow your audience or network. The second half is all about interacting—commenting and replying on your posts and others’. Remember, there’s a "social" in social network! At VocalCat, we’re dedicated to building tools that enhance online interaction for creators to grow their audience organically, like good cat food. <a href="https://mastodon.social/tags/SocialMedia" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>SocialMedia</span></a> <a href="https://mastodon.social/tags/AudienceGrowth" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>AudienceGrowth</span></a> <a href="https://mastodon.social/tags/VocalCat" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>VocalCat</span></a></p>
Creative Brew // cbx.gg<p>How to escape the feeling of "posting into the void"</p><p>Link: <a href="https://www.cyberpatterns.xyz/p/void" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="">cyberpatterns.xyz/p/void</span><span class="invisible"></span></a><br>Discussion: <a href="https://cbx.gg/maven64/how-to-escape-the-feeling-of-posting-into-the-void-5f73" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">cbx.gg/maven64/how-to-escape-t</span><span class="invisible">he-feeling-of-posting-into-the-void-5f73</span></a></p><p><a href="https://grants.cafe/tags/audiencegrowth" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>audiencegrowth</span></a> <a href="https://grants.cafe/tags/socialmedia" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>socialmedia</span></a> <a href="https://grants.cafe/tags/audience" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>audience</span></a> <a href="https://grants.cafe/tags/cbxgg" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>cbxgg</span></a></p>
KickoffLabs<p>Did you know that you can combine the power of Leadpages' high-converting landing pages with KickoffLabs' dynamic viral marketing tools? This integration is a must for marketers looking to boost their campaigns. </p><p>Sync your leads effortlessly for more engaging contests, waitlists, and reward campaigns. Check out how this integration can transform your audience engagement and growth: </p><p><a href="https://kickofflabs.com/integrations/leadpages/?utm_content=buffer9b485&utm_medium=social&utm_source=bufferapp.com&utm_campaign=buffer" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">kickofflabs.com/integrations/l</span><span class="invisible">eadpages/?utm_content=buffer9b485&utm_medium=social&utm_source=bufferapp.com&utm_campaign=buffer</span></a></p><p><a href="https://mastodon.social/tags/KickoffLabs" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>KickoffLabs</span></a> <a href="https://mastodon.social/tags/Leadpages" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Leadpages</span></a> <a href="https://mastodon.social/tags/DigitalMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>DigitalMarketing</span></a> <a href="https://mastodon.social/tags/AudienceGrowth" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>AudienceGrowth</span></a> <a href="https://mastodon.social/tags/leadgeneration" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>leadgeneration</span></a></p>
Angie Mangino<p>Are you facing challenges in gaining momentum on your Substack? Take a look at this video by Jane Friedman discussing the potential reasons why your Substack may not be receiving the desired attention. It serves as a valuable resource for individuals looking to expand their audience and enhance engagement. Explore the topics of <a href="https://me.dm/tags/Substack" class="mention hashtag" rel="tag">#<span>Substack</span></a>, <a href="https://me.dm/tags/contentcreation" class="mention hashtag" rel="tag">#<span>contentcreation</span></a>, and <a href="https://me.dm/tags/audiencegrowth" class="mention hashtag" rel="tag">#<span>audiencegrowth</span></a> for more insights. <br /><a href="https://www.youtube.com/watch?v=tLZIdT1BKuw" target="_blank" rel="nofollow noopener noreferrer" translate="no"><span class="invisible">https://www.</span><span class="ellipsis">youtube.com/watch?v=tLZIdT1BKu</span><span class="invisible">w</span></a></p>
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