A resource for content professionals working in the age of algorithms.
What's good? Our content and software tipline is permanently open. More updates from home base here: https://thecontenttech.medium.com/cpu-8-open-call-for-links-and-software-reccos-expansion-pack-details-content-strategy-nuggets-06f4bd1fb6c0
The Verge redesigned their site to act more like a social media feed. While this strategy paid off in spades, you can expect most redesigns to come with some sort of traffic decline, warns The Content Technologist’s Deborah Carver in a recent AdWeek article:
https://www.adweek.com/media/the-verge-redesign-loyalty-readership-dwindles/
Great websites still exist. We're breaking down a nonprofit grant-making arts organization's digital home and source of truth to see what makes it great: https://www.content-technologist.com/case-study-creative-capital
#informationarchitecture #database #grants
There’s lots of online chatter on this new platform-driven internet, the rise of AI, and what all that means for the future. With leaders in media failing to understand what’s actually going on, maybe it’s time to create the internet we really want.
Read on: https://www.content-technologist.com/rethinking-the-digital-discourse/
As content creators, it can be a struggle to manage multiple production workflows — but what if another industry has it all figured out already?
Read about it here: https://www.content-technologist.com/media-production-kitchen/
When studying literature, you learn to analyze not just content, but the form that content fits into as well. For example, form considers a poem's structure, while content describes the words that fill that structure.
The same is true of content on any platform — but what happens now that we're pumping generative content through pre-existing forms across the internet?
Let's explore: https://www.content-technologist.com/generative-vs-creative-content/
Are you prepared for the start of a new fiscal year? If new year means new budgets and new projects, you want to get the most out of your money. Set your team up for success from the get-go with a successful kick-off meeting.
Here’s the toolkit for having a successful kick-off meeting: https://www.content-technologist.com/kickoff-meeting-best-practices/
Think back on the last time you had a first interaction with a brand. What stood out to you? With so many touch points we can have with a brand, it’s important that they be memorable, easy-to-use and engaging. For a deep dive into building a successful brand voice, check out this case study on Bookshop.org https://www.content-technologist.com/bookshop-brand-voice/
See you in New York this Tuesday? Deborah Carver and Storythings are teaming up for an incredible workshop designed for brand and content directors interested in moving beyond experimental content campaigns and into long-term branded content programs.
What does the future of social media look like? Join social media experts Arik Hanson, Emily Rochotte and Kathryn Lindsay tomorrow for a live visual salon about the current status of social media and what it means for business.
See you Friday, September 8th at 12pm EST/9AM EST.
Register at: https://hopin.com/events/relationship-status-update
Do you stay true to your tech stack, or do you try new programs when they’re released?
With so many new softwares introduced into the content world, it can be tempting to try them all. What if this newer one really is better? But better in certain areas can mean lacking in others. So when you find a tech stack that works for you, don't be afraid to stick with it.
Celebrating our anniversary the best way a content technology business can - by adding a new content platform to our lineup! The Content Technologist is a resource for content professionals working in the age of algorithms. Our newsletter is published weekly by award-winning content strategist Deborah Carver.
