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Joel Fukuzawa

Japan's lifestyle goods industry is facing fierce competition with brands like MUJI, Seria, and 3COINS. Amid inflation and the impact of COVID-19, retailers are innovating, with new strategies spanning various price ranges. The transformation hints at a promising yet challenging future.

joelhu.medium.com/redefining-v

MediumRedefining Value Retailing: The Transformation and Competition in Japan’s Household Goods IndustryBy Joel Fukuzawa