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Anil Dash

The entire modern internet has been built on platforms that don’t believe in asking for consent. What if we started demanding a culture of consent online? anildash.com//2025/05/27/2025-

Anil DashThe Internet of ConsentBy Anil Dash

@anildash we really need a browser-supported consent standard similar to Apple's app privacy warnings (educational and mostly non-invasive) — otherwise we'll get more of the malicious compliance style cookie consent banners

@kris @anildash Malicious compliance by corporations just needs a big hammer to replace the slap..

@kris @anildash I don't see what a "browser-supported consent standard" would look like. They refused to honor the one we had before (DNT) and instead turned it into a tracking vector itself.

Any browser-based consent-to-track that doesn't default to no-consent is not consent respecting.

Any one that defaults to no-consent is going to have the surveillance capitalist shitheads saying "well we're not going to honor it because the user didn't actually select that, it was just a default in the browser" unless or until we can impose sufficient consequences to make them honor it. And indeed it might as well not exist, because nobody's going to say "I want to be tracked". This is just equivalent to what should be done: banning all tracking.

In any case it all comes down to power to make them stop.

@dalias right, a standard alone won't fix it... but requiring more consent without one is going to be an enormous mess for experience (cookie consent alone already is)... app experience keeps chipping away at web experience

other efforts, like google having to sell off chrome are probably more important!

@kris Google selling Chrome off will almost surely make it even more toxic. Any solution that's not establishing an entity without conflicts of interest with user as the stewards is going to be worse than the status quo. We'll end up with OpenAI or Oracle or something owning it.

@dalias perhaps! but the current state of Google being an ad company resistant to ad-tracking protections in their browser clearly isn't a tenable situation either

@kris Oh absolutely. It's just that anyone who could both afford to buy Chrome and have a financially viable reason (see: fiduciary duty) to *want to buy Chrome* is going to be *even worse than Google*.

@dalias yeah true, maybe this is a necessary "worse before it gets better" situation that can force more legislation 🤔

@kris That's accelerationism and accelerationism is always bad.

@anildash

The analogy with a restaurant worker sniffing you while you are eating dinner and asking if you want to buy more of the same perfume is brilliant. It's creepy and disgusting enough that I think the average person can understand the comparison.

@anildash CWs here on fedi are a system that centres around consent, but I've noticed neither your posts nor boosts seem to feature them from what I can see :frog_think: You probably advocate for a culture of consent online in good faith, but it would be good to see leadership by example in the daily, accessible ways as well.

@OctaviaConAmore I don't think I've shared anything that my followers have indicated they would prefer to see a warning for? I'm open to it, but also think a lot of the norms around this stuff are fairly specific to different communities that I might not be part of.

@anildash I miss the late 90s, when you could block Doublecilck with a couple of lines in a hosts file. Disable animated GIFs and the BLINK tag, and the web was a pretty decent place. Then JavaScript happened, and the browser became an ever-expanding attack surface, and understanding that ever-changing war became a full-time job.

@anildash My first time reading your website, and this pops up a few seconds in. This behavior ensures that in addition to being the first time, this will also be my last visit to your website.

@nwd okay. You can also just close that and it won’t come back.

@anildash It won't come back only if people keep the cookie you set. These are hardly the worst web crimes, but there is certainly some irony considering the topic.

@anildash @nwd
So just like the "consent" popups.

Nice to see which side you are on, makes it easier to block you.

@leeloo @nwd heh, not... really? anyway, it's gone now, i switched it out for a regular form at the top. but you can block me, sure.

@anildash @leeloo @nwd

Thank you for disabling the newsletter popup ❤️ They are really distracting

@kuba @anildash @nwd
Agreed. That's the first time in a very long time I've seen someone on the internet listen to complaints.

@leeloo @kuba @nwd I think it’s fairly common? Not a big deal to just change stuff if people don’t like it

@anildash @nwd In-app browsers in Mastodon clients and other apps don’t preserve cookies so it will in fact come up every time.

@davidga @nwd well, it was using local storage since those tend to be kept a little better than cookies, but i switched it out for a regular form at the top anyway. it's still dismissible but I figure folks who object to this form are just trying to fuss at this point.

@nwd @anildash

Hey Anil. My first time visiting your website too, and a few seconds in, this popped up for me too. I put my email address in and subscribed! Please confirm that you got my subscription request.

Thanks for writing stuff for free! 👍🏿

If I do read something that you wrote and I like it, then I will forward it to a friend. Maybe they will like it too.

Anyway, I hope you are having a great day!

@mekkaokereke @nwd @anildash I’ve been reading your blog and following you on RSS and social media since the early 2000s, and the first time I saw that pop-up, I hated it. And as somebody who reads you on multiple platforms, I get to see it multiple times. I get the reasoning, but it’s still a dark pattern in comparison to just having a subscription sign-up callout. ¯\_(ツ)_/¯

@anildash (I mean, it’s not like I’m going to stop reading your stuff, mind you.)

@jemal @mekkaokereke @nwd I will probably tweak it to just be a form at the bottom or side of the page, I think. I actually added it because folks told me that they are used to the substack signup form and expect to see something similar. I don’t love that this is the expectation, but I’m also fine with meeting people where they are.

@anildash What if it appeared in the margin, not as an interruption but an option?

I'm a fan of your writing, and email subscriptions, but not of mid-stream-of-thought insertions.

@metagrrrl @anildash Even at the end of a section (in flow with the content) would be less obtrusive than over the top of the text, at least for me.

@Wevah @anildash Yes, but it has to be clear that that's not the end of the page. If the section winds up in too satisfying a way, it's easy not to scroll over the subscribe blurb to see that there's more article. That's why I like it on the side. In a bigger view it can be the whole blurb, and on a phone, just a little protruding tab that moves out when touched, maybe with the text wrapping around its space a little to make it intriguing.

@metagrrrl @Wevah I had played with a bunch of those variations, and that's honestly how it ended up where it was (I can see how the designers on other sites ended up with that choice) — it's *really* hard to get right when most of the audience is on mobile. I just punted and put the subscribe form at the top, folks can figure it out, or not. Some of it is all fairly performative from folks who were never going to subscribe (by email or RSS or whatever) anyway, but just want to make a point.

@anildash I had a feeling it might be a bear to get to behave.

@nwd @anildash Count me among the people who reach immediately for the "close" button rather than the "maybe later" button at the first pop-up. Fuck these intrusive dark patterns entirely. You should know better.

@jwz @nwd Okey doke. I pulled the popup out and just made a little thing at the top that can be dismissed. I really had only put the other style of form in because multiple people had literally asked for a substack-style subscription form since that's what they're used to. I think this is really just the collision between my normie business audience and my audience of people who are actual internet people.

@anildash @jwz @nwd I’m one of the internet people who hates popups. So thanks for removing it! However, now it just blends in perfectly with the menu (at first I didn’t find it even though I was looking for it) If you want people to see it, I would make it huge, and perhaps at the end of the article, or in the middle?

@anildash I appreciate all the content you've produced over the years, also I get the tension between pop ups being really annoying and also provably effective.

Thanks for removing it.

@nwd @frassmith @anildash What's worse is connecting to a car dealer website for the first time and being advised to login (or create an account) for the "best experience."

@anildash About 99% of current content would disappear!

@anildash Well...

We now have a first class action lawsuit in Ireland. EU enforcement to follow 🤞

mastodon.ar.al/@aral/114580077

Aral’s fediverse serverAral Balkan (@aral@mastodon.ar.al)In a historic win for data protection and privacy, the High Court of Ireland has this afternoon granted ICCL permission to take Ireland’s first ever class action. The lawsuit targets Microsoft’s vast online advertising business. The litigation is anticipated to affect Microsoft’s operations across Europe, because Ireland is the venue of Microsoft’s EU headquarters. Dr Johnny Ryan, Director of ICCL’s Enforce unit, is leading the case. Speaking after the hearing, he said: “The significance of today's decision extends beyond just Microsoft. Ireland is also the HQ venue for Google, Meta, TikTok, X and Apple. Today, nine years and one day after the GDPR was first introduced, we are finally opening up a way to enforce it against big tech on behalf of everyone. Regrettably, the Ireland’s Data Protection Commission has paralysed enforcement of EU data law. But that need no longer be the case.” The litigation follows research by ICCL Enforce that uncovered how people’s intimate relationships, finances, and other secrets, are broadcast by Microsoft into the Real-Time Bidding (RTB) advertising system. Microsoft’s RTB system operates behind the scenes on websites and apps to match advertising to specific people. ICCL argues this system is exposing users to malicious profiling and discrimination. It also argues that the system is undermining European security. ICCL is taking the legal action on behalf of all affected people in Ireland under the new EU Collective Redress Directive. The organisation hopes to force Microsoft to bring its systems into compliance with the EU’s General Data Protection Regulation (GDPR). Posing as a data buyer, ICCL Enforce obtained thousands of RTB data “segments” about Irish people. These include information such as whether a person gambles, their finances and debt, and even such sensitive information as whether the person works in a sensitive national security role. https://www.iccl.ie/digital-data/iccl-secures-permission-to-take-irelands-first-ever-class-action/ #ICCL #privacy #adtech #peopleFarming #surveillance #capitalism #BigTech #microsoft #classAction #lawsuit #Ireland #EU #RTB #GDPR

@anildash
You mean companies like Medium?

What if people like you woke up before telling the rest of us what to do.

a series of confirm cookies popups, stomping on a human face, forever

@anildash I think we need to collectively grapple with the fact that the modern internet has been built on ad-tech.

We failed to treat software as infrastructure and instead submitted to a technological land grabbing exploitation that makes the aztec gold pale in comparison.

Alas, such is the sweet poison of consumerism, always making you a tiny bit complicit in enjoying its fruits, while offloading all its externalities on to the public, where "someone else's problem" is you.