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  2. the nottingham cleantech centre (nctc) the home of fibrecamp deux — the search for greentech

    quicklink | the nottingham cleantech centre launches!

    The GreenTech Business Network would like to announce the launch of the Nottingham CleanTech Centre (NCTC), the first incubator in the region dedicated to accommodating and supporting start-ups and small companies involved in clean technologies.

    exciting!

    something very close to my heart is the merging together of social media, ethics, technology and enviromental issues.  we have the ability to make our voices heard, the ability to do the right thing by the products and services we offer and the technology processes advancing and superlative speeds that we can make subtle changes to the way we engage with our enviroment.

    my whole ark project is focused around what a single person can do not only to live more sustainable but redefine what a new fresh life looks like whilst still utilizing technology to improve the relations and contacts around us to be able to live in a digitally connected world with those assets around us with the internet doing the heavy lifting between it.

    indeed the ark will use a lot of technology but in an optimized way, it will look at power and need over want, utilizing elements of the cloud to interact with at a glance without too much thought of taking time out to focus on the creation of the content but more of a virtual intergrated element of my day to day life — taking social media and using it as a barometer or social ping to the people that lie between the studio and the off the grid enviroment. 

    so it fills me with great pleasure to be in a potential hub of startups who are using clean, green technology focus to build out products, systems and ideas.  for me, it feels like a bit of a nirvana space and makes the last year of rounding out ideas with fibrecamp one the catalyst leading up to this new space.

    what makes 2012 more exciting is the possibility quite quickly of fibrecamp III located in ghent in belgium as a european headquarters and makes spreading the idea of hyperlocal media based studios servicing the five or six blocks around it’s area a real interesting hot pot of digital outreach with the businesses being more than just a partner graphic on a website.

    it sparks regular interaction bringing down the potential ‘head down desk’ mode i see from so many companies when it comes to building out services.  sharing, in the business space is as much a requirement as it is for the social realtime world we live in.

    i have a really good feeling about the cleantech centre in nottingham, we are going in at ground level, at the rebirth of a space and a refresh for a building that is already bought, it’s owned — it’s not rented or has potential of being problematic — it’s a blank canvas of sorts with the potential to foster some fantastic green tech stars of nottingham and the midland arena.

    best of all we get to help them understand the world of social media and create media around some of the exciting concepts and processes these green tech companies have which will obviously feed a foundation of topics for the ark project in 2012.

    it’s a perfect fit.  we can’t wait to get started! :)

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