Totally Mundane

Why stand out when you were born to fit in?

So many brands default to bland, so they’ll never be noticed or remembered. If you like to be bland and stay safe with no distinctive direction or attributable assets, Copywriter Vikki Ross and Designer Paul Mellor will make sure you never stand apart from the competition, or stand out.

Vikki and Paul get by with a little help from their friends. They invited industry experts in Creative, Strategy, Diversity, Trends, Social, SEO and PR to be bland too. As you’d expect, everything’s totally mundane.

The Bland Book

Bland Book

If your client briefs you to write their bland brand guidelines, we’ve done the work for you.

By Vikki Ross, Paul Mellor and Grace State.

Bland Awards Entry Guide

Bland Awards Entry Guide

This is it – this is your chance to enter work that’s so bland, it’s never noticed. Guaranteed to win nothing.

By Henry Mawuli Adobor.

Bland Strategy Guide

Bland Strategy Guide

Strategy is your words. So choose the right words. Or choose the wrong words to be bland.

By Mark Pollard.

Bland Trends Guide

Bland Trends Guide

Can you predict the future? Neither can we. Follow our guide to writing bland trend reports.

By Tracey Follows.

Bland Creative Brief

Bland Creative Brief

Everyone can be creative. Except here. Here, we take inspiration from the CEO and copy our competitors.

By Richa Arora.

Bland Event Invite

Bland Event Speaker Invite

Pale, male and stale. Looks good. Until someone notices the bland line-up. Then we’re all about action.

By Sulaiman Khan.

Bland Strategy Brief

Bland Strategy Brief

Looking for a brief to drive awareness, enhance sales and boost engagement? Look away.

By Mark Pollard.

Bland Thinkpiece

Bland Thinkpiece

When you’re a thought-leader, it’s important to inspire thoughts, so you share your thoughts.

By Amy Kean.

Bland PR Guide

Bland PR Guide

Less information means less coverage. Less coverage guarantees more people take less notice.

By Andrew Bloch.

Bland Social Media Guide

Bland Social Media Guide

Break the internet? No way. Scroll through our guide to a bland social media presence and stay safe online.

By Sophie Blowfield.

Bland SEO Guide

Bland SEO Guide

The trick is to attract traffic. Happy with slow sales and low clicks? This is your guaranteed go-to guide.

By Kate Toon.

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Be Bland

Bland isn’t a registered trademark due to similarities with every other bland in the world.

Why stand out when you were born to fit in?

Bland by Vikki Ross (Twitter, LinkedIn) and Paul Mellor (Instagram, LinkedIn).