You have got to give it to theguild i do not know of such a more brilliant homegrown project that grew into something very professional and organized than this. If you have not seen season 1 and 2 then you should go and check them out.
You probably ideally should be a WoW (world of warcraft) player to really get some of the in-jokes - the casting is fantastic. feels almost like a homegrown officespace/theoffice combined (not a bad thing) series and the direction/story/elements they fused together are great.
season three is just about to start and they have just released this fantastic music video to promote the new series. I mean firstly the song is GREAT, really catchy and good use of the vocoder - i love everything about the video and felicia day really shows how impressive her talents are.
The main reason i wanted to remark about the guild thou was i'm blown away at the crossovers that are happening in this space using these mediums - firstly, the guild is based on a game that hundreds of thousands of people play globally around the world, the players are often very committed (i know, i was in an fps clan) and the social stuff you see in the guild really does exist.
Secondly, and what the guild does so very well is takes the concept of videoblogging and livestreaming and wraps that into a third person with funny awkward social elements that you can relate to or know a geek/nerd like this.
Thirdly, to take those concepts and then make a music video styling around the guild characters, a medieval set and give each character a reference in the video is just such good planning. I wanted to blog about it because i wanted to give them props on the planning, style and context of the video instead of the usual youtube 'omg this is like so awesome and stuff'
This does so much to bridge the gap between small content producer to full budget shoots and opens up the field for people who have the passion to put something together they have a clear idea for - of course it helps that felicia day is smoking hot (most anchor videoshows have an pretty lady up front - think titanic - ok ok, that's bad that sunk. . .) but what makes the guild is the social interactions between the characters and the 'fly on the wall' third person videoblog angle of us the viewer seeing the characters reactions. capturing the ambient content like this means that their is something for the viewer regardless if you play the game or not. you can understand social interactions between the characters with this added level of context.
I'm really excited for the third series. if the music video is anything to go by they want to come back with a bang. with 1 million views and counting on the youtube video you can be sure they are working ultra hard to make the series more awesome this time around. update from @theguild twitter account - 1M YouTube views in < 50hrs. 20,000+ per hour, almost 6 views per second. #datemyavatar FTW!
